Newsroom:
Press Release 08-22-06
STEEDSHOP.COM GOES BIG-TIME WITH MUSTANG ENTHUSIAST GOODIES PHOENIX, AZ - Starting in 2003 out of a humble garage, Mustang enthusiast Sam Haymart began collecting Mustang toy cars, accessories, and related collectibles to sell on his retail website, SteedShop.com . Back then, the store only had ten to fifteen products that ranged from die-cast Mustang models to enthusiast cult movies on DVD like Bullitt and Gone in Sixty Seconds. It was a hobby that supported itself.
The on-line store was born because Sam and his many Mustang pals found it nearly impossible to find a good selection of Mustang related products all in one place. “If I wanted Mustang or Ford logo T-shirts or Mustang toys for my kids I had to shop all over town or wait for a big car show,” says Haymart. “Worse yet, I’d have to go to a Ford dealer and pay up. There was no single place that specialized in Mustang collectibles, gifts or clothing at good prices.”
Three years later, the venture has grown to become a full service on-line retail outlet. In August of this year the decision was made to take the store to a new level, becoming a full time business. The product line has been expanded - literally tripled in size. SteedShop.com now boasts one the largest selections of Mustang and Ford logo apparel, die-cast cars, garage décor, memorabilia, gifts and collectibles anywhere.
The store now features over 350 Mustang and Ford related products. There are over 100 different die-cast car models alone. Unlike many outlets, SteedShop.com features all vintages of Mustang models from 1964 ½ through 2007. There are even some rare antique Mustang replicas that are over 40 years old. The new Mustang models range from affordable toys like “Dub City Customs” that you can give the kids to high-end collectible models from Franklin Mint and AutoArt that are better displayed in a bookcase.
“Die-cast cars are something that everyone loves from young to old,” Haymart says. “Some aren’t for kids however, so we carry a line of less expensive toys just for them.” The toy section includes remote control Mustangs, motorized cars and model kits for the hobbyist as well.
The major component of the expansion is the apparel line. Ford Racing, Roush Racing, and Mustang logo casual and formal wear are center stage. “We really wanted to offer the best quality items we could find,” says Haymart. “People will really like the new Jackets, T-Shirts, and other gear we carry.” The selection of apparel ranges from inexpensive baseball caps and logo watches all the way to plush wool outerwear and jewelry.
Closer to Sam’s heart is the collection of rare Mustang memorabilia items for sale at SteedShop.com. An avid collector of Mustang memorabilia, brochures, and dealer literature he has amassed an eclectic mix of items that will surprise many enthusiasts. The items include vintage advertising, rare and unique brochures, posters, and even a few rare press kits. “One of the items we came across were some brochures for the 2000 SVT Mustang Cobra,” says Haymart. “What’s rare about them is that the car was never built.” Ford cancelled production of the 2000 model year Cobra before they began building them but the dealers already had sales material on the cars.
The expansion of SteedShop.com comes just in time for Christmas. The store is stocked up and ready to deliver for the holidays. “We stock most everything we sell”, Haymart says. “Many on-line and catalog stores order out and drop ship most of their items”. The store displays the shipping and stock status of all items so customers know when to expect their purchases. By keeping items in stock, they can take full advantage of fast USPS Priority shipping services that are standard fare.
The operation is a labor of love for Sam who has been a Mustang enthusiast for over 20 years. He began building his first Mustang at age 14. Later he began organizing cross country Mustang road trips called Mustangs Across America, which have gained international attention and a documentary on the Discovery Channel. His company Steed Publications also operates the Mustang enthusiast news site TheMustangNews.com , which is fast becoming one of the most respected and comprehensive Mustang and Ford news outlets on the net.
For more information visit: www.SteedShop.com
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